Essays about: "Microcontent"

Found 1 essay containing the word Microcontent.

  1. 1. Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Maria Aspinen; [2019]
    Keywords : Vlogging Culture; Vloggers; Youtube; Audience studies; Imagined audiences; Microcontent; Digital Storytelling; Critical Assessment; 5-scape theory; Arjun Appadurai;

    Abstract : In the past decades a lot of research has been dedicated to widening the understanding of different media audiences, as well as to determining the motivations behind both, creation of user-generated content (UGC) as well as audience behavior. This thesis seeks to broaden this knowledge by studying vloggers and their interaction with their audiences. READ MORE