Essays about: "Miglena Zlatanova"

Found 3 essays containing the words Miglena Zlatanova.

1. 1. The Darkest Day in Lufthansa’s History

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Madalina Manole; Julian Wroblewski; Miglena Zlatanova; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Corporate brand identity – brand image alignment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Slav Slavov; Miglena Zlatanova; [2018]
   Keywords : Corporate brand identity; brand image; corporate consistent communication; corporate brand identity - brand image alignment; Business and Economics;

   Abstract : The purpose of this research paper is to explore, define and characterise the phenomenon of corporate brand identity - brand image alignment when the manufacturer is selling its product through online retailers. A qualitative single case study with a social constructionist and abductive approach has been executed. READ MORE

4. 3. KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Miglena Zlatanova; Madalina Manole; Tobias Hellfach; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE