Essays about: "Miina Yamada"
Found 1 essay containing the words Miina Yamada.
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1. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE
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