Essays about: "Mikaela Andersson"

Found 5 essays containing the words Mikaela Andersson.

1. 1. Lost in translation : A qualitative study regarding the translation process of social media activities.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mikaela Andersson; Louise Petersson; [2017]
   Keywords : Social media; Translation process; KPIs; Qualitative metrics; Quantitative metrics; Data collection; Data analysis;

   Abstract : Authors: Mikaela Andersson & Louise Petersson Suporvisor: Dan Halvarsson Examiner: Åsa Devine Title: Lost in translation - A qualitative study regarding the translation process of social media activities Keywords: Social media, Translation process, KPIs, Qualitative metrics, Quantitative metrics, Data collection, Data analysis Background: Social media as marketing tools have created many opportunities for marketers and companies that want to increase the social media use. However, the vast amount of data has generated many question marks, so there is a great need to understand how the translation process of social media activities is proceeding to have the ability to understand the effectiveness of the activities. READ MORE

3. 2. Travelling green : Variables influencing students’ intention to select a green hotel

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Julia Lindqvist; Mikaela Andersson; [2015]
   Keywords : The Theory of Planned Behaviour; green hotels; intention to visit; perceived moral obligation; environmental awareness;

   Abstract : Problematization: Tourism has a major impact on the environment. However, there is a conflict of interest making it difficult for the hotel business to decrease this impact. On the one hand, there is a pressure for environmentally friendly behaviour from society. On the other hand, the customers want to be pampered during their hotel stay. READ MORE

4. 3. Information and Communication Technology (ICT) in Kenya: Exploring the possibilities of a prosperous market

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Gabriella Andersson; Mikaela Odlander; [2014-08-12]
   Keywords : ;

   Abstract : Information and communication technology (ICT) has reportedly enabled the world’s poorest, living at the bottom of the income pyramid, to earn an income, solve conflicts, reduce isolation and has assisted in emergencies. Kenya is one of the most advanced nations in Africa with a high level of technological development. READ MORE

5. 4. "Keep the spirit" : cultural differences after an acquisition process

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Mikaela Andersson; Elin Landhager; [2014]
   Keywords : Mergers and acquisitions; M A; culture; leadership; HRM; human resource management; Sweden; France; Swedish culture; French culture;

   Abstract : Mergers and acquisitions have received much attention through the years due to the waves of modernity it has implicated. Three crucial aspects that can shape a merger or an acquisition are culture, leadership and human resource management. READ MORE

6. 5. The Need for Permanent Mooring Buoys in  the Gulf of Thailand : A Minor Field Study

   University essay from KTH/Industriell ekologi

   Author : Maria Andersson; Mikaela Ring; [2013]
   Keywords : Coral reefs; mooring buoys; coral reef management; Gulf of Thailand; sustainable development;

   Abstract : The purpose of this paper is to evaluate the need for permanent mooring buoys at the popular off-shore islands of Pattaya, Thailand. By investigating the ecological, social and economic gains and losses of installing such buoys, the project aims to examine whether such buoys would help support a more sustainable development in the area. READ MORE