Essays about: "Mikaela Persson"

Showing result 1 - 5 of 9 essays containing the words Mikaela Persson.

  1. 1. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Leah Gentele; Mikaela Persson; [2022]
    Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

  3. 2. Branding in Startups - A Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Mikaela Mattson; Marcus Persson; [2021-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. A Look at User Experience A Look at User Experience : Evaluating the Intuitiveness and User- Friendliness of a Public Informational Website

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Mikaela Persson; [2021]
    Keywords : Intuitive website; effective website; user-friendly website; user experience; website evaluation; usability testing; cooperative evaluation.;

    Abstract : In today’s society, using a website is something one does daily. There is an incredibly large amount of websites out there, and every website has a purpose. Previous research states that to fulfill that purpose it is important to consider the user experience of a website. READ MORE

  5. 4. Fjordparken : en studie om postindustriell stadsomvandling

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Mikaela Persson; [2020]
    Keywords : gestaltningsförslag; hamnområde; postindustri; park; badplats; site; platsomvandling; Filipstad; Oslo;

    Abstract : Traces of industrialization can now be found in the ports of several coastal cities and have been gaining increasing focus in various planning discourses. The aim is to determine how to create better use of the land while weaving its existing qualities in as part of the existing cities, as the challenge in some of these transformation projects is that modern ports often have similar structures and cultural themes, regardless of the areas’ geographical locations and shapes. READ MORE

  6. 5. Process mapping and time study at a third-party logistics provider

    University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska högskolan

    Author : Mikaela Bremberg Sjögren; Ami Persson; [2015]
    Keywords : tredjepartslogistik; tidsstudie; processkartläggning; inleverans; utleverans; lager; lagring; processer;

    Abstract : Företag X ska, på uppdrag av kund A, lagra produkter. Företaget upplever i dagsläget att en del interna transporter kan vara onödiga och att viss materialhantering, vid in- och utleverans, bör kunna utföras annorlunda för att uppnå ett bättre resultat. READ MORE