Essays about: "Mikaela Vanselius"

Found 2 essays containing the words Mikaela Vanselius.

1. 1. Swedbank's never-ending crisis

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Corell; Rebecca Roos; Mikaela Vanselius; [2021]
   Keywords : Crisis management; Brand management; Business and Economics;

   Abstract : .... READ MORE

3. 2. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
   Keywords : Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. READ MORE