Essays about: "Mikkel Munk Jensen"

Found 1 essay containing the words Mikkel Munk Jensen.

  1. 1. Consumption: From Cradle to Grave

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ellen Dorsman; Mikkel Munk Jensen; [2013]
    Keywords : childmarketing; advertising; branders conceptualization; branding; societal developments; child consumerism; Business and Economics;

    Abstract : Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. READ MORE