Essays about: "Mikko Yrjölä"

Found 1 essay containing the words Mikko Yrjölä.

  1. 1. On the right track - Service network orchestration in the railway industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mirjam Dittmer; Mikko Yrjölä; [2016]
    Keywords : Service network orchestration; Service networks; Business networks; Business network orchestration; Service marketing; Service-dominant S-D logic; Service transition; Hub coordination activities; Railway industry; Passenger ground transportation industry;

    Abstract : Nowadays, service is increasingly created by cross-functional collaboration within service networks. A service network can be orchestrated by one central company, which is named coordinating hub in the present study. READ MORE