Essays about: "Mila Kostadinova"

Found 2 essays containing the words Mila Kostadinova.

  1. 1. Augment App: Potential Implications on E-commerce : A Multi-Case Study on Swedish Online Fashion Retailers

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Mila Dimitrova Kostadinova; Natalie Embaye; [2018]
    Keywords : augmented reality; Augment app; fashion e-commerce; product evaluation tools; size guide; sustainable competitive advantage;

    Abstract : Retail is shifting from physical shopping experience to a more online experience. However, the transition is not happening without pains and both consumers and companies alike face challenges when it comes to utilizing all the benefits that the flexibility brings. READ MORE

  3. 2. Strategic Renewal: Implications on Competitive Advantage : A case study of an innovative SME in a growing industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Davis Dislers; Grete Keskula; Mila Kostadinova; [2016]
    Keywords : strategic renewal; competitive advantage; sustained competitiveness; innovative SME; growing industry;

    Abstract : Purpose: The purpose of this thesis is to explore the process of strategic renewal implementation within an innovative SME operating in a growing industry, and the implications on its competitive advantage. In addition, the study seeks to identify the main causes of strategic renewal within this context. READ MORE