Essays about: "Miljömärkning"

Showing result 16 - 20 of 21 essays containing the word Miljömärkning.

  1. 16. Eco-labelling on Package Tours : A study about sustainable tourism

    University essay from IHH, Företagsekonomi

    Author : Sofia Jägerlind Puuri; Martin Henriksson; Johannes Brun Johansson; [2010]
    Keywords : eco-labelling; sustainable tourism; Green Globe; Svanen; Ving; congruity theory; theory of planned behaviour; communication of eco-labels; miljömärkning; hållbar turism; Green Globe; Svanen; Ving; kongruens teori; teori om planerat beteende; kommunikation av miljömärkning;

    Abstract : Background: The tourism industry is one of the largest industries in the world, with annual revenues exceeding US$ 850 billion. Because of the size and nature of the industry, tourism is seen as one of the largest contributors to the negative effects on the environment today. READ MORE

  3. 17. Eco-labels: input or outcome of CSR? : A study made on three companies

    University essay from IHH, Företagsekonomi

    Author : Carolina Jonsson; Madeleine Jakobsson; Martin Johansson; [2008]
    Keywords : Eco-labels; Corporate Social Responsibility; CSR; Socially Responsible Business Practises; Sustainability; Environmental Marketing; Green Marketing; Miljömärkningar; Företags Samhällsansvar; CSR; Hållbarhet; Grön Marknadsföring;

    Abstract : Problem: The increased environmental awareness among people as well as businesses has led to the development of new concepts such as sustainable development and environ-mental marketing. One way of practising environmental marketing, which is based on the three principles social responsibility, holism and sustainability, is to use eco-labels on prod-ucts and services. READ MORE

  4. 18. Nyckelhålet : Hur uppfattar unga konsumenter symbolen?

    University essay from Institutionen för idrotts- och hälsovetenskap

    Author : Roger Gidén Persson; [2005]
    Keywords : Nyckelhålet; Gröna Nyckelhålet; Nyckelhålsmärkning; The Green Keyhole; Keyhole Mark;

    Abstract : Sammanfattning Syfte Syftet med denna undersökning var att ta reda på hur unga konsumenter födda mellan 1975-85, som flyttat hemifrån uppfattar symbolen ”Nyckelhålet”. Syftet är vidare att ta reda på om det föreligger skillnader mellan en lågprisbutiks respektive normalprisbutiks kunder samt mellan män och kvinnor. READ MORE

  5. 19. Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC

    University essay from SLU/Dept. of Forest Products

    Author : Kristofer Ek; Anna Furness-Lindén; [2005]
    Keywords : FSC; marknadsföringsstrategier; kommunikation; mervärdesmärkning; miljömärkning;

    Abstract : A couple of hundred years ago half of the earth's surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. READ MORE

  6. 20. För naturens bästa : en studie av svensk kvalitetsmärkning av ekoturism

    University essay from SLU/Dept. of Economics

    Author : Pia Svensson; [2004]
    Keywords : ekoturism; resa; miljö; kvalitet; marknadsföring; varumärke; certifiering; märkning;

    Abstract : Nature's Best is a quality-label for Swedish Eco-tourism. It is one of very few active ecotourism labels and the only one that claims quality as its main focus. The objective of this thesis is to evaluate the certification scheme Nature's Best with regards to the values the certification creates for the companies that certify their products. READ MORE