Essays about: "Millennial Generation"

Showing result 1 - 5 of 61 essays containing the words Millennial Generation.

  1. 1. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Amanda Håkansson; [2023-10-18]
    Keywords : sustainable development; fashion industry; environmental discourses; greenhouse gas emissions; attitudes;

    Abstract : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. READ MORE

  3. 2. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  4. 3. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
    Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

    Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE

  5. 4. The meaning of office space for Millennials' identification with their organisation

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Hannah Rose; [2022]
    Keywords : ;

    Abstract : This master thesis examines the relationship between physical office space and organisational identification. In this context, the paper investigates the importance Millennials place on the physical office as a work environment and the extent to which identification with organisations (OID) has changed as a result of the sudden removal of the office in the wake of the Covid-19 pandemic. READ MORE

  6. 5. Leading The Millennial Workforce : A study linking empowering leadership and millennial needs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Christian Campello Engren; Roxána Raj; [2022]
    Keywords : millennials; empowering leadership; motivation; leadership; generational differences; Gen Y;

    Abstract :  Background: Leadership practices in general are of great interest and today’s workforce mainly consist of people from the millennial generation. As this phenomenon is becoming apparent, management must adapt to the changing needs of employees. READ MORE