Essays about: "Mimra Masso"

Found 1 essay containing the words Mimra Masso.

  1. 1. Galloping to markets far away : A multi-case study on Stockholm based tech start-ups internationalisation, including barriers and drivers influencing the process.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mimra Masso; Matilda Sofie Olander; [2019]
    Keywords : Unicorn; tech start-ups; internationalisation; innovation; cluster; barriers and drivers;

    Abstract : Firm internationalisation has been a broadly examined subject, which has generated various established theories. Previous business activities are described as structured, incremental and predictable, which has enabled the development of frameworks that describe how the business internationalisation is conducted. READ MORE