Essays about: "Minh Tinh Le"

Found 1 essay containing the words Minh Tinh Le.

1. 1. Western fast fashion brands in the eyes of Vietnamese millennials

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : To Linh Nhan; Minh Tinh Le; [2019]
   Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

   Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE