Essays about: "Miranda Hiltula"

Found 1 essay containing the words Miranda Hiltula.

  1. 1. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Frida Johansson; Miranda Hiltula; [2021]
    Keywords : Customer Based Brand Equity; Social Media Marketing Activities; Brand Image; Brand Loyalty;

    Abstract : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. READ MORE