Essays about: "Miranda Hiltula"
Found 1 essay containing the words Miranda Hiltula.
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1. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. READ MORE
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