Essays about: "Miranda Okello"

Found 2 essays containing the words Miranda Okello.

1. 1. The social media and e-commerce information trade: Is privacy protection a losing game?

   University essay from Göteborgs universitet/Graduate School

   Author : Miranda Okello; [2022-08-19]
   Keywords : ;

   Abstract : Background: As technology progresses and more information is gathered to meet the increasing demands of consumers, - businesses on social media and e-commerce sites are working on becoming increasingly practical and effective in delivering their services (e-services). However, users are becoming increasingly concerned about online privacy and the possibilities of organizations’ exploiting personal, private information, - the benefits of partaking in these e-services are being increasingly questioned. READ MORE

3. 2. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
   Keywords : E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

   Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE