Essays about: "Miriam Ipsen"
Found 1 essay containing the words Miriam Ipsen.
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1. Social Media Communication during a Corporate Brand Crisis: The Case of Findus
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of the research is to explore how social media can be used in order to handle a corporate brand crisis and to analyze how consumers respond to and reason regarding crisis communication in social media. The study is conducted with a qualitative case study approach. READ MORE
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