Essays about: "Miriam Ipsen"

Found 1 essay containing the words Miriam Ipsen.

  1. 1. Social Media Communication during a Corporate Brand Crisis: The Case of Findus

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miriam Ipsen; Malin Jönsson; [2013]
    Keywords : Social media; Crisis Management; Corporate Branding; Reputation and Reputational Corporate Brand Crisis; Business and Economics;

    Abstract : The purpose of the research is to explore how social media can be used in order to handle a corporate brand crisis and to analyze how consumers respond to and reason regarding crisis communication in social media. The study is conducted with a qualitative case study approach. READ MORE