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1. 1. Creativity in strategic processes: A case study on creative development work in a contemporary organization

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Savostina; Mirja Bokholm; [2013]
   Keywords : Strategy; Process; Creativity; Innovation; Case study;

   Abstract : In today's highly complex business environment, creativity has become key in gaining competitive advantage. This has an effect on the strategic process, as an organization is being put under pressure to adjust to the increased demand for creativity and innovation. READ MORE