Essays about: "Miryam Bäckström"

Found 1 essay containing the words Miryam Bäckström.

  1. 1. Micropayments - A Key To A Constrained Market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miryam Bäckström; Martin Hansson; Ebba Wikström; [2003]
    Keywords : micropayments; e-commece; adoption-diffusion theory; strategy; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The purpose of this thesis is to describe the suppliers’ and the merchants' adoption-diffusion process for micropayments by determining what issues that face them in order to gain market acceptance, and to develop strategic guidelines appropriate for a rapid development of a sustained position on the international- and domestic market? The relationship between supplier, merchant and end-consumer for micropayments differs from the traditional relationships that are described by Robertson and Gatignon. The communication channel between the merchant and the end-consumer is disrupted by the merchants’ lack of need for the micropayment solution. READ MORE