Essays about: "Miryam Bäckström"
Found 1 essay containing the words Miryam Bäckström.
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1. Micropayments - A Key To A Constrained Market
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to describe the suppliers’ and the merchants' adoption-diffusion process for micropayments by determining what issues that face them in order to gain market acceptance, and to develop strategic guidelines appropriate for a rapid development of a sustained position on the international- and domestic market? The relationship between supplier, merchant and end-consumer for micropayments differs from the traditional relationships that are described by Robertson and Gatignon. The communication channel between the merchant and the end-consumer is disrupted by the merchants’ lack of need for the micropayment solution. READ MORE