Essays about: "Mixed-Methods Approach"

Showing result 26 - 30 of 299 essays containing the words Mixed-Methods Approach.

  1. 26. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sofia Zangrande; [2023]
    Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

  3. 27. Spatiotemporal Selves on a Location-Based Social Network : A Postphenomenological Autoethnography of Snap Map

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Adam Särnell; [2023]
    Keywords : postphenomenology; autoethnography; spatiotemporality; performativity; location-based social networks; postfenomenologi; autoetnografi; spatiotemporalitet; performativitet; platsbaserade sociala nätverk;

    Abstract : The location-based social network (LBSN) Snapchat allows millions of users to share their locations to others through Snap Map: a digital map that updates their position each time they open the app. While social science studies have explored sentiments, behaviors and norms among Snap Map users, there is limited research on this type of location-based social network in the field of human-computer interaction (HCI), indicating a need for expanding the understanding of the roles that this technology and its design play in shaping the experiences and interactions among users. READ MORE

  4. 28. Teaching is Assessing: A study of teachers’ attitudes towards the national tests and academic ability

    University essay from Lunds universitet/Engelska; Lunds universitet/Avdelningen för engelska

    Author : Julia Hornegård Bäverman; [2023]
    Keywords : High-stakes tests; growth mindset; fixed mindset; Swedish National Tests; Social Sciences;

    Abstract : With an increasing focus on the national tests in Sweden, investigating how the tests affect teachers is highly relevant. The aim of this study is to provide further insight as to what role the national tests in English 5 and 6 play on teacher mindset, in order to allow for an informed evaluation of the role they play in assessment. READ MORE

  5. 29. Moving Beyond Two Dimensions : An Evaluation of Four Different Three-Dimensional Locomotion Interfaces for Virtual Reality

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Erik Meurk; [2023]
    Keywords : virtual reality; locomotion; three dimensional; virtuell verklighet; rörelse; tre dimensioner;

    Abstract : This paper presents a comparative evaluation of four 3D locomotion interfaces in virtual reality: Slider, Teleport, Point & Tug, and Arm-Cycle. The study employed a mixed methods approach to assess their performance using a token-collecting task in a virtual environment with obstacles, focusing on efficiency, spatial awareness, usability, task load, presence, and cybersickness. READ MORE

  6. 30. Foreign Direct Investment Spillovers: Evidence from Egypt, 2000-2020

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Petronella Hall; [2023]
    Keywords : Foreign Direct Investment; FDI; Egypt; Spillovers; Absorptive Capacity; Business and Economics;

    Abstract : Foreign direct investment (FDI) is a crucial element of globalization; knowledge spillovers, increasing employment, and technology transfer through inward FDI promote economic growth. Egypt is the top FDI recipient in Africa, and empirical literature finds a positive correlation between FDI and economic growth in the country; however, there are limited academic discourses on the channels through which FDI positively affects the economy. READ MORE