Essays about: "Moa Bergdahl"

Found 1 essay containing the words Moa Bergdahl.

  1. 1. The meeting of generation D and fairtrade companies : A study on the consumption behaviour of young swedish women and their characteristics

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Moa Bergdahl; Chloé Brazille; [2019]
    Keywords : Generation D; consumer behaviour; digital marketplace; marketing strategy; fair trade; emotional marketing; segmentation;

    Abstract : Young people, born in the 1990s, are pictured by the society as individuals who are connected and who tend to put their physical moments besides. Only a few studies have been carried out to understand how they feel and why they act as they do. READ MORE