Essays about: "Moa Ståhlberg"

Found 2 essays containing the words Moa Ståhlberg.

  1. 1. Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Linton; Moa Ståhlberg; [2022-08-04]
    Keywords : Startups; Digital marketing; Lead generation; Lead nurturing; Challenges;

    Abstract : Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization has caused lead generation and lead nurturing to be increasingly supported by digital marketing tools which both come with opportunities and challenges for startups. READ MORE

  3. 2. Risk Management for MNEs in Latin America. A case study of Scania

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johanna Lindqvist; Moa Ståhlberg; [2022-02-16]
    Keywords : Risk management; macro environmental uncertainties; Latin America; Argentina; Brazil; MNE; Scania;

    Abstract : .... READ MORE