Essays about: "Mobile Coupons"

Found 3 essays containing the words Mobile Coupons.

  1. 1. Network constellations for mobile payments - Influence of the leading partner on NFC-based mobile digital wallets

    University essay from KTH/Bygg- och fastighetsekonomi

    Author : Mario Sánchez Garvín; [2011]
    Keywords : business network theory; mobile payments; mpayments; mobile digital wallet;

    Abstract : The mobile payments industry, which is currently at an early stage of development, is taking the direction to be established mainly as an NFC-based industry, and, moreover, led by the mobile digital wallets setting. A mobile digital wallet is a complete payment app for your NFC-enabled mobile phone that enables consumers to pay at stores at the point of sale with a mobile phone. READ MORE

  3. 2. Smart Marketing in Smartphones: A Quantitative Study on Mobile Advertising Effectiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carolina Appelqvist; Julie Miller; [2011]
    Keywords : Mobile Advertising Effectiveness; Signal Effects; Location Based Advertising; Product Involvement; Mobile Coupons;

    Abstract : The rise of smartphones is creating smarter consumers - introducing opportunities for smarter marketing. Mobile media investments in Sweden skyrocketed by 23.3% from 2009 to 2010, exhibiting the strongest growth across all media investments. READ MORE

  4. 3. Value Creation of Mobile Coupons

    University essay from Företagsekonomiska institutionen

    Author : Filip Lundquist; George de Vera; [2011]
    Keywords : Mobile coupons; value creation; Kuponginlösen; FMCG industry; m-commerce;

    Abstract : AbstractTitleValue Creation of Mobile CouponsBackgroundCoupons have been around for years in traditional paper form where they have for instance been found in grocery stores located directly by the product they offer a discount on. Lately, mobile phones have come to play a greater part of our lives where they are also getting integrated into activities we conduct. READ MORE