Essays about: "Mobile content advertising"

Showing result 1 - 5 of 16 essays containing the words Mobile content advertising.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  3. 2. Instagram and sustainability : how Instagram users make sense of their engagement within the sustainability context on the platform

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Caroline Budiwarman; [2021]
    Keywords : Instagram; social media; sustainability; influencers; consumption; sustainable consumption; sustainable; Instagram users; advertising;

    Abstract : As mobile technology develops rapidly, social media has become an integral part of human daily life. One of the social media platforms that are popular nowadays is Instagram, the visual photo-sharing platform. Meanwhile, the term of sustainability also become more popular along with the growing awareness toward sustainability issues. READ MORE

  4. 3. Geographical Visualization Within Augmented Reality : Using visualization of geographical data through augmented reality to locate nearby city services

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Mattias Larsson; [2018]
    Keywords : Augmented Reality; Geographic Information Systems; Global Positioning System; User Experience; Mobile Augmented Reality;

    Abstract : Augmented Reality is today one of the most popular upcoming technologies most commonly known for its use within games and advertising. The technology is also used in other less known fields such as task support, navigation and sightseeing but still has additional usages to be discovered. READ MORE

  5. 4. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xie Fei; Zhou Yu cen; [2017]
    Keywords : Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

    Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE

  6. 5. Effective mobile display advertising: The impact of product involvement and creativity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Schuss; Martin Söndergaard; [2016]
    Keywords : Mobile advertising; Product involvement; Brand intentions; Brand attitudes; Creativity;

    Abstract : Mobile advertising is rapidly becoming one of the most important media channels, but research is scant and the effectiveness contended. Not all product types are proven to be effectively advertised in the mobile phone, as attention in general is believed to be low. READ MORE