Essays about: "Mobile operator advertising"

Found 2 essays containing the words Mobile operator advertising.

  1. 1. Business Models for Mobile Media Services : A case study in China mainland market

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Jin Huang; [2012]
    Keywords : Mobile Video; Mobile Music; Business Models; Value Chain; Telia-Spotify Case; China; Revenue Model; Operator Strategies; 3G Mobile Video License.;

    Abstract : Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. READ MORE

  3. 2. Business Models for Mobile Internet

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tobias Andersson; Henrik Talborn; Magnus Weikert; [2002]
    Keywords : Business Landscape; Mobile Internet; Business Model; Revenue Model; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Executive Summary Title Business Models for Mobile Internet Authors Andersson Tobias, Talborn Henric, Weikert Magnus Directors Professor Allan T. Malm Ph D Candidate Magnus Wide Purpose How should mobile operators design their business models for mobile Internet in order to be successful? Method The method used in order to reach the purpose is structured in, theory, empirical and analysis around the concepts business landscape, business model and revenue model. READ MORE