Essays about: "Mobile shopping applications"

Showing result 1 - 5 of 13 essays containing the words Mobile shopping applications.

  1. 1. Consumer Acceptance of Mobile Augmented Reality Shopping Applications in Stationary Retail Trade

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Christina Janssen; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. The appification of retail settings - A case study of Pinchos & Espresso Houses

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Alia El Faraj; [2018]
    Keywords : Digitalisation; smart devices; Practice Theory; mobile applications in store; integration of technology; appification; digital shopping.; Social Sciences;

    Abstract : The aim of this paper is to conceptualise the integration of designed retail applications into retail settings, through selected case studies, and to contribute to an increased understanding of what happens when the retailers try to integrate smart tools into the retail setting, by looking at retailers’ practices from the consumers’ point of view, and how do they change the interactions with service staff and servicescape. In order to achieve the aim of this thesis, through the lens of Practice Theory semi-structured interviews, physical and digital observations were selected as suitable qualitative methods to study this phenomenon. READ MORE

  3. 3. Usability in M-commerce : Critical factors to consider when adapting m-commerce

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT; Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT; Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

    Abstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE

  4. 4. Influence of Augmented Reality on Purchase Intention : The IKEA Case

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krystof Raska; Tobias Richter; [2017]
    Keywords : augmented reality; ar; ikea; mobile applications; virtual reality; technology acceptance; purchase intention; consumer behavior;

    Abstract : Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously unimagined options for reaching out and engaging with customers. READ MORE

  5. 5. Design and Evaluation of Aceelerometer Based Mobile Authentication Techniques

    University essay from Linköpings universitet/Datorteknik

    Author : Priyanka Bhide; [2017]
    Keywords : ;

    Abstract : Smartphones’ usages are growing rapidly. Smart phone usages are not limited to the receiving/calling or SMSing anymore. People use smartphone for online shopping, searching various information in the web, bank transactions, games, different applications for different usages etc. Anything is possible by just having a smartphone and the internet. READ MORE