Essays about: "Mode of Entry to germany"

Found 3 essays containing the words Mode of Entry to germany.

1. 1. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Neema Kisanga; Samana Mohammad; [2019]
   Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

   Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

3. 2. Connections between Psychic Distance, Entry Modes and Networks : A Case Study of Internationalization Processes

   University essay from IHH, Marketing and Logistics

   Author : Daniel Gränefjord; Magnus Hanebrant; Emil Kinderbäck; [2012]
   Keywords : Psychic distance Internationalization processes PEN Entry mode Networks;

   Abstract : Executive Summary Swedish companies have a relatively small domestic market that quickly becomes saturated. For those companies who are dependent on increased sales in order to survive or have the ambition to grow internationalization is the one option. READ MORE

4. 3. Let's get social on the way to the market : A study of German companies' internationalization proceses

   University essay from Företagsekonomiska institutionen

   Author : Balazs Abonyi; Martin Johansson; [2007]
   Keywords : ;

   Abstract : Germany and Sweden have been significant trade partners throughout history, which has even strengthened during the last decades. Many German firms have established their business in Sweden and vice versa. The Uppsala model has often been used to describe the way a company becomes international. READ MORE