Essays about: "Model Uplift Directly"

Found 2 essays containing the words Model Uplift Directly.

1. 1. Machine Learning Based Prediction and Classification for Uplift Modeling

   University essay from KTH/Matematisk statistik

   Author : Lovisa Börthas; Jessica Krange Sjölander; [2020]
   Keywords : Uplift Modeling; Data Pre-Processing; Predictive Modeling; Incremental Modeling; Random Forests; Logistic Regression; Neural Networks; Ensemble Methods; Machine Learning; Multi-Layer Perceptron; Inkrementell responsanalys; databehandling; prediktiv modellering; random forests; logistisk regression; neurala nätverk; mulit-layer perceptron; ensemble metoder; maskininlärning;

   Abstract : The desire to model the true gain from targeting an individual in marketing purposes has lead to the common use of uplift modeling. Uplift modeling requires the existence of a treatment group as well as a control group and the objective hence becomes estimating the difference between the success probabilities in the two groups. READ MORE

3. 2. Uplift Modeling : Identifying Optimal Treatment Group Allocation and Whom to Contact to Maximize Return on Investment

   University essay from Linköpings universitet/Statistik och maskininlärning

   Author : Henrik Karlsson; [2019]
   Keywords : Causal Effect; Uplift Modeling; Class Transformation Method; Model Uplift Directly; Random Forest; XGBoost; Qini Curve; Qini Coefficient; Optimal Control Group Allocation;

   Abstract : This report investigates the possibilities to model the causal effect of treatment within the insurance domain to increase return on investment of sales through telemarketing. In order to capture the causal effect, two or more subgroups are required where one group receives control treatment. READ MORE