Essays about: "Moderately Dynamic Market"

Found 2 essays containing the words Moderately Dynamic Market.

  1. 1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

  3. 2. The Application of Futures Studies in Innovation Processes : Scenario methods as a tool to facilitate flexibility and enable future resilient products

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Linda Eriksson; Lina Simme; [2020]
    Keywords : futures studies; foresight; scenarios; innovation; innovation process; NPD; new product development;

    Abstract : Companies are pressured by dynamic markets and the increase of innovation speed, technology change and shortening of product life cycles. They need to attend to customer demands and ever-changing environmental conditions, policies and regulations set by governments and institutions in order to stay relevant on the market and be allowed to operate. READ MORE