Essays about: "Modes of Entry into Foreign Markets"

Showing result 1 - 5 of 17 essays containing the words Modes of Entry into Foreign Markets.

1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

3. 2. Sharing globally in a limited world : How sharecoms can internationalize by implementing M&As and/or strategic partnerships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Karl von Wendel; Petter Nyström; [2021]
   Keywords : Internationalization; sharing economy; sharecoms; entry modes; mergers and acquisitions; strategic partnership; collaborative consumption; cross-border operations; foreign markets; platform;

   Abstract : During recent years the sharing economy has had an increased impact on the modern business climate, and the level of engagement among researchers has increased. The sharing economy is changing the way individuals perceive business and challenges traditional business models. READ MORE

4. 3. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elizabeth Wangeci Muriu; [2021]
   Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

   Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

5. 4. It is obvious that they are not afraid of what this might do : A Qualitative Minor Field Study of International Female Entrepreneurs in Thailand

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Michelle Crambé Lundh; Nellie Wedin; [2019]
   Keywords : Female Entrepreneurship; Thailand; SME;

   Abstract : For as long as internationalization has been a research topic, the risks surrounding it has been discussed. Several theories have emerged concerning how to go about international business, which entry modes and strategies to use as well as which markets to enter and at which pace - everything in order to reduce the risks of business failure. READ MORE

6. 5. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Nilsson; Melanie Sala; [2018]
   Keywords : Strategy; Decision-making process; Foreign Market Entry;

   Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE