Essays about: "Mohammad Rastegari"

Found 2 essays containing the words Mohammad Rastegari.

  1. 1. Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Husam Imran Mousa; Asem Al Daghstani; Mohammad Rastegari; [2019]
    Keywords : Brand Awareness; Business Communication; Business-to-Business B2B ; Customer Engagement; Social Media; Social Media Marketing;

    Abstract : As social media platforms are increasingly becoming more popular and a part of everyday life, Business-to-Business (B2B) marketers from different industries are realizing social media’s potential for achieving marketing purposes. However, scientific literature regarding social media usage in B2B contexts is still filled with gaps in knowledge; especially when compared to literature about social media usage in Business-to-Customer (B2C) contexts. READ MORE

  3. 2. Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Asem Al Daghstani; Husam Imran Mousa; Mohammad Rastegari; [2019]
    Keywords : Brand Awareness; Business Communication; Business-to-Business B2B ; Customer Engagement; Social Media; Social Media Marketing;

    Abstract : As social media platforms are increasingly becoming more popular and a part of everyday life, Business-to-Business (B2B) marketers from different industries are realizing social media’s potential for achieving marketing purposes. However, scientific literature regarding social media usage in B2B contexts is still filled with gaps in knowledge; especially when compared to literature about social media usage in Business-to-Customer (B2C) contexts. READ MORE