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1. 1. Antecedents of E-Loyalty in the Context of Online Fashion Retailers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mohammed Zaki Ghazal; Miranda Okello; Beatra Berisha; [2020]
   Keywords : E-loyalty; E-Trust; E-Service Quality; E-Satisfaction; Antecedents; E-tailing; E-Commerce;

   Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE