Essays about: "Molly Guggenheimer"
Found 1 essay containing the words Molly Guggenheimer.
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1. How big is the big screen? Understanding the demand for experience goods: the case of the Swedish cinema market
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : In this study, we analyze the factors that affect demand for theatrical films in Sweden, how they do so, and how these factors change with regards to a film's regional origin. An ordinary least squares model with cinema admissions as the dependent variable is developed on a sample of 1293 films released on Swedish cinemas in between 2012 and 2016. READ MORE
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