Essays about: "Mona Hashemi"

Found 1 essay containing the words Mona Hashemi.

  1. 1. Panos Emporio, Extending the Brand

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Mona Hashemi; Hadeel Hajem; [2012]
    Keywords : brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

    Abstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE