Essays about: "Monetary Promotion"
Showing result 1 - 5 of 8 essays containing the words Monetary Promotion.
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1. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE
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2. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE
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3. Dynamic Menu Management Utilizing the Relationship Between Preparation Time and Monetary Revenue : A Simulation Approach to the Food and Beverage Industry
University essay from Luleå tekniska universitet/DatavetenskapAbstract : Queue buildup is a problem that every fast food restaurant would like to reduce, as its effect on customer satisfaction and restaurant revenue is obviously negative. This thesis looks at how a dynamic menu management system would affect fast food restaurants, specifically how the promotion of fast products, in certain situations, would affect total revenue and queue lengths. READ MORE
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4. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE
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5. Exploring one approach to food sovereignty: A case study of a Kenyan community-based organization
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/HumanekologiAbstract : This ethnographic case study analyses ecological, socio-cultural and economic practices taking place in a community-based organization (CBO), Organic Technology Extension and Promotion of Initiative Centre (OTEPIC), in rural Trans Nzoia County, Kenya, in order to understand how food sovereignty is promoted for community members and local small scale farmers in the given geographical context. Through a nine-week-long fieldwork, which incorporated participatory observation, semi-structured interviews and a focus group discussion, I reached findings that describe the ways in which OTEPIC promotes food sovereignty. READ MORE