Essays about: "Monetary promotion"

Showing result 1 - 5 of 8 essays containing the words Monetary promotion.

1. 1. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Yidan (Nickia) Liang; [2023]
   Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

   Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

3. 2. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
   Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

   Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE

4. 3. Dynamic Menu Management Utilizing the Relationship Between Preparation Time and Monetary Revenue : A Simulation Approach to the Food and Beverage Industry

   University essay from Luleå tekniska universitet/Datavetenskap

   Author : Adam Sawert; [2020]
   Keywords : Simulator; Data Analysis; Products Categorization; Queue Theory; Restaurant Revenue Management; Food and Beverage; Digital Ordering;

   Abstract : Queue buildup is a problem that every fast food restaurant would like to reduce, as its effect on customer satisfaction and restaurant revenue is obviously negative. This thesis looks at how a dynamic menu management system would affect fast food restaurants, specifically how the promotion of fast products, in certain situations, would affect total revenue and queue lengths. READ MORE

5. 4. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Cecilia Rånman; Axel Bendes; [2018]
   Keywords : Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

   Abstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE

6. 5. Exploring one approach to food sovereignty: A case study of a Kenyan community-based organization

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Humanekologi

   Author : Astrid Uldum Fabrin; [2015]
   Keywords : food sovereignty; agroecology; permaculture; subsistence farming; ecovillages; intentional community; self-sufficiency; Social Sciences;

   Abstract : This ethnographic case study analyses ecological, socio-cultural and economic practices taking place in a community-based organization (CBO), Organic Technology Extension and Promotion of Initiative Centre (OTEPIC), in rural Trans Nzoia County, Kenya, in order to understand how food sovereignty is promoted for community members and local small scale farmers in the given geographical context. Through a nine-week-long fieldwork, which incorporated participatory observation, semi-structured interviews and a focus group discussion, I reached findings that describe the ways in which OTEPIC promotes food sovereignty. READ MORE