Essays about: "Money Priming"

Found 4 essays containing the words Money Priming.

  1. 1. Instagram Followers as Social Wealth: How having more vs less impact consumers' well-being and relationships

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stina Lönnkvist; [2019]
    Keywords : Marketing; Consumer Behavior; Priming; Social Media; Instagram;

    Abstract : In 2019, Instagram passed one billion monthly users worldwide, and an average US user spends 53 minutes per day on the application. Numerical constructs such as followers are clearly displayed on consumers' user accounts, communicating what can be interpreted as a form of social wealth. READ MORE

  3. 2. Stakes and Social Distance in Deceptive Behavior: Experimental Evidence from Malawi

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : David Cesar-Heymann; [2017]
    Keywords : Social distance; Fraud; Deceptive behavior; Development; Malawi;

    Abstract : In a novel experimental setting, we study how stakes and the social distance of the opponent affect deceptive behavior. We run a field experiment using pre-trained actors of different ethnicities who serve as customers utilizing a common means of transport - the bicycle taxi service in Lilongwe, Malawi. READ MORE

  4. 3. For Richer or Poorer - For Better or Worse? A Quantitative Study Investigating the Effects of Money Priming in a Marketing Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Ringblom; Josefine Bergkvist; [2016]
    Keywords : Marketing; Advertising; Money Priming; Unintended effects;

    Abstract : Consumers are constantly exposed to prices and reminders of money, yet little research has been conducted on the effects it may have on consumers. The purpose of this thesis was to build upon prior research regarding the effects of money priming and apply it to a marketing context, investigating if it would generate the same outcomes. READ MORE

  5. 4. Influence of cultural differences on «the time versus money effect» : The case of Russia and Sweden.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tatiana Egorova; Daria Kolesnikova; [2016]
    Keywords : time-vs-money effect; consumer behavior; priming; product evaluations; self-construal;

    Abstract : The paper explores the manifestation of “the time vs. money effect” in the intercultural setting. “The time vs. money effect” reveals itself as the consequence of priming either time or money that results in shifting product attitudes expressed by consumers. READ MORE