Essays about: "Monica Violeta Torres Telles"
Found 1 essay containing the words Monica Violeta Torres Telles.
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1. Customer Equity Drivers and Purchase Intentions : Examining the Customer Equity Framework in the Retail Clothing Industry in a Swedish Context: H&M and Gina Tricot as the Case Study
University essay from Handelshögskolan vid Umeå universitetAbstract : The customer equity framework was created by Rust et al. in 2000 after studying severalspecific industries. READ MORE
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