Essays about: "Monica Violeta Torres Telles"

Found 1 essay containing the words Monica Violeta Torres Telles.

  1. 1. Customer Equity Drivers and Purchase Intentions : Examining the Customer Equity Framework in the Retail Clothing Industry in a Swedish Context: H&M and Gina Tricot as the Case Study

    University essay from Handelshögskolan vid Umeå universitet

    Author : Monica Violeta Torres Telles; Shadi Mazhari; [2011]
    Keywords : Customer Equity; Purchase Intentions; Retail Clothing Industry; Young Consumers;

    Abstract : The customer equity framework was created by Rust et al. in 2000 after studying severalspecific industries. READ MORE