Essays about: "Montira Tandhansakul"

Found 1 essay containing the words Montira Tandhansakul.

  1. 1. A research of consumer attitudes to fruit snacks : A study of Thai consumers’ attitudes toward vacuum fried crispy fruits

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Montira Tandhansakul; Nuttawat Preechavibul; [2011]
    Keywords : Snack fruits; Product Development; Consumer Behavior; Product Quality and Nutritional Content;

    Abstract : Title: A research of consumer attitudes to fruit snacks : A study of Thai consumers‟ attitudes toward vacuum fried crispy fruits Problem : How should Thai snack companies create their appropriate marketing planning of vacuum fried crispy fruits for satisfying Thai target consumer? Purpose: To investigate the Thai consumers‟ attitudes towards the vacuum fried crispy fruits that will be beneficial in creating the appropriate marketing planning as well as to recommend the potential marketing mix of this product to Thai snack companies Method: The research technique used in this study is mainly based on the quantitative method. By mailing the 400 surveys to the Thai respondents in Bangkok, the data will be collected and evaluated by using the statistic software program as well as using the secondary data to be a supportive source in this research. READ MORE