Essays about: "Moritz Lang"

Found 1 essay containing the words Moritz Lang.

  1. 1. Social Neworking Sites’ influence on purchase intentions : Qualitative study on their holistic influence on the users

    University essay from Umeå universitet/Företagsekonomi

    Author : Moritz Lang; [2018]
    Keywords : ;

    Abstract : This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase intentions. The topic is highly relevant as SNS receive more and more attention from brands which try to take advantage of the recent growth of the platforms and their ever-increasing popularity among people all around the world. READ MORE