Essays about: "Motive greenwashing"

Found 2 essays containing the words Motive greenwashing.

  1. 1. The Pitfalls of Communicating the Implementation of Environmental Regulations

    University essay from Linköpings universitet/Företagsekonomi

    Author : Sara Petersen; Hilda Lundin; [2020]
    Keywords : Communication; Corporate communication; Marketing; Advertising; Strategy; Green communication; Greenwashing; Transparency; Motive greenwashing; Environmental regulations; Consumer attitude; Experimental survey;

    Abstract : In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. READ MORE

  3. 2. Environmental CSR application in geographically disparate contexts: the Scandinavian cooperative advantage? : An investigative study into the role of stakeholder theory for competitive advantage within the European construction industry.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Leanne Johnstone; Elinor Svärd-Sandin; [2016]
    Keywords : Corporate Sustainability; CSR; Environmental CSR; Environmental Management; Stakeholder Theory; Scandinavian Cooperative Advantage;

    Abstract : Currently, the environmental parameters of CSR are receiving more academic, institutional, societal and organisational attention as being paramount to competitive advantage, alongside the traditional economic and social concerns. The challenge for firms now is to balance considerations between all five facets of CSR - stakeholder, social, economic, degree of voluntariness and environmental - and fundamentally, the two approaches of shareholder and stakeholder; whereby the shareholder is, in effect, a stakeholder, and the stakeholder is a dimension of CSR. READ MORE