Essays about: "Motorcycle culture"
Found 2 essays containing the words Motorcycle culture.
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1. THE MYSTERIOUS MC-CLUBS: A CONTENT ANALYSIS OF THE STRUCTURE, SYMBOLS, BROTHERHOOD, AND CRIMINAL INVOLVEMENT AMONG LEGAL AND ILLEGAL MC-CLUBS
University essay from Malmö högskola/Fakulteten för hälsa och samhälle (HS)Abstract : Mc-clubs are marked as mysterious with dangerous motorcycles and deviant. Research has noticed both the illegal and legal clubs, but few have performed a comparison. The paper describes the similarities, differences, and the characteristics among legal and illegal mc-clubs. READ MORE
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2. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE