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  1. 1. Online shopping in different cultures and levels of technologies in relation to Customer Satisfaction: Accra (Ghana) and Stockholm (Sweden).

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Muhammad Sorower Alam; Kwaku Mensah Gavor; [2020]
    Keywords : Customer satisfaction; Online shopping; Culture and Technology; Stockholm; Accra;

    Abstract : Background: This study examines online shopping in different cultures and technologies in relation to customer satisfaction in Stockholm and Accra; a developed city with a developing city respectively. In recent times, the use of the internet has rapidly increased around the globe and with it emerged online shopping as a means employed by which business organizations and individual sellers and service providers to maximize growth. READ MORE