Essays about: "Multi-brand"
Showing result 1 - 5 of 11 essays containing the word Multi-brand.
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1. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE
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2. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY
University essay from Umeå universitet/FöretagsekonomiAbstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE
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3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.
University essay fromAbstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE
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4. Coopetition as a Cultural Phenomenon: A qualitative, ethnography-inspired case study on the interrelation between organizational culture and intra-organizational coopetition
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Our purpose with this study is to examine the employee perception of the organizational culture and intra-organizational coopetition within a multi-brand organization. Through this investigation the study aims to unveil the concept of coopetition in the light of cultural assumptions, focusing on the interrelation between organizational culture and coopetitive practices. READ MORE
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5. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. READ MORE