Essays about: "Multi-channel Retailing"
Showing result 1 - 5 of 19 essays containing the words Multi-channel Retailing.
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1. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE
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2. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE
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3. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry
University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Background In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE
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4. Contextual factors for omni-channel warehousing: An empirical study in China
University essay from Lunds universitet/Teknisk logistikAbstract : Introduction: In recent years omni-channel retailing has been accepted and used by both physical and e-commerce retailers. In omni-channel retailing different channels are integrated. An effective and efficient distribution system is becoming more crucial. The core of the distribution system is warehousing that affects lead time and logistics cost. READ MORE
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5. How to Implement an Omni-Channel Supply Chain. A Case Study of Intersport Sverige AB
University essay from Göteborgs universitet/Graduate SchoolAbstract : Title: How to implement an omni-channel supply chain. A case study of Intersport Sverige AB. Thesis degree: Master Degree Project in Innovation and Industrial Management. Authors: Tilde Bjärfors and Aron Hwang. READ MORE