Essays about: "Multi-channel retailing"

Showing result 11 - 15 of 19 essays containing the words Multi-channel retailing.

  1. 11. Understanding Showrooming - An exploratory research focusing on channel motivations and personal motivations that trigger showrooming.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Prior; Marieke Schulenburg; [2016]
    Keywords : Showrooming; Multi-channel shopping; Personal motivations; Channel motivations; Business and Economics;

    Abstract : Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gather information at physical stores but end up purchasing the product online. Showrooming is a potential thread for physical retailers. READ MORE

  3. 12. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

  4. 13. The preferred Complex Purchase Process in-store – A case study on IKEA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Malin Fredman; Sophia Nilsson; [2015]
    Keywords : Multi-channels; digital devices; technology; engagement; experience; retailing; complex purchase; Business and Economics;

    Abstract : The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment... READ MORE

  5. 14. Omni-Channel Retailing : Blurring the lines between online and offline

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Linda Staflund; Malin Kersmark; [2015]
    Keywords : omni-channel; retailing; integration; channel integration; retail; channel;

    Abstract : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. READ MORE

  6. 15. Information based power – A balancing act between retail strategies and consumer movement patterns

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : My Lindersson; Malin Nilsson; [2015]
    Keywords : Multi-channel retailing; omni-channel retailing; consumer movement patterns; high involvement products; information; information-based power; Social Sciences; Business and Economics;

    Abstract : Problem background: The barrier between physical stores and online stores is blurred, which is paving the way for multi- and omni-channel retailing. Consumers of today are having a great access to information, due to their increased use of digital devices. READ MORE