Essays about: "Multi-channel retailing"

Showing result 6 - 10 of 19 essays containing the words Multi-channel retailing.

1. 6. The Impact of E-Tailing on Inventory Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Viktor Arfwidsson; Carl Hjelm; [2017]
   Keywords : E-tailing; Online retailing; Multi-channel retailing; Inventory Management; Technology and Engineering;

   Abstract : Background In traditional retailing, where the challenge lies in providing goods in a store with limited space while minimizing tied up capital and obsolescence, good inventory management is often an important competitive advantage. However, the emergence of the online channel changes some of the challenges, and the associated requirements on inventory management. READ MORE

3. 7. Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilija Jurgulyte; Ronja Böhlke; [2017]
   Keywords : Customer journey; consumer behaviour; touch points; digitalisation; omni- channel; multi-channel; cohorts; customer experience; fast fashion; retail industry; Business and Economics;

   Abstract : Purpose: The purpose of this study was to rethink the meaningfulness of abstract customer journey concepts, which are employed as a means of explaining consumer behaviour. Consumer behaviour however becomes more and more diverse. READ MORE

4. 8. Optimizing Shopping Centres – A Case Study of Farsta Centrum

   University essay from KTH/Fastigheter och byggande

   Author : Simon Reppling; Tobias Tillander; [2016]
   Keywords : Shopping centres; multi-channel retailing; digital shopping; Farsta Centrum; internet; shopping centre management; Köpcentrum; multikanalförsäljning; digital handel; Farsta Centrum; näthandel; köpcentrumförvaltning;

   Abstract : The purpose of this essay is to examine the possibilities for Farsta Centrum so they can increase their visitor count to avoid losing customers in favor of online shopping. It is investigated through several hypotheses that were formed. To accomplish this, a case study which consists of two parts has been completed. READ MORE

5. 9. Omnichannel Development within the Swedish Fashion Retail Industry

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : August Ejnarsson; [2016]
   Keywords : Omnichannel; Retail; Omni; Fashion; Multi; Channel; Cross; Omnikanal; Mode; Handel; Detaljhandel;

   Abstract : Omnichannel is the latest shift in retail which is driven by new technological advancements and changes in customer behaviors. In order to stay competitive retailers are required to integrate their sales and communication channels and deliver a seamless shopping experience to the customers. READ MORE

6. 10. Consumer Decision-Making of Slow Moving Consumer Goods in the Age of Multi-channels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ann-Charlotte Ewerhard; Karel Sisovsky; [2016]
   Keywords : SMCG; Omni-channels; Consumer Decision-Making Process; Multi-channels; Retail; Consumer behavior; Business and Economics;

   Abstract : Currently, the consumer decision-making is influenced by an increase of technological adoption, called multi-channel retailing, which can be defined as a retailer using a combination of integrated channels for promoting and selling products and services. Since there is a lack of knowledge about how the consumer decision-making in this context looks like, the purpose of the study is to redress the gap in current research and attain a deep insight about consumer decision-making process for Slow Moving Consumer Goods, SMCG, in the context of multi-channels. READ MORE