Essays about: "Multi-channel strategy"

Showing result 1 - 5 of 15 essays containing the words Multi-channel strategy.

  1. 1. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Putri Senvia Kusumawardani; Xingyue Liao; [2023]
    Keywords : Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

    Abstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE

  3. 2. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Felix Ewert; Linnea Olby; [2020]
    Keywords : Digital transformation; distribution channel strategy; multi-channel strategy; digital ecosystem; channel mix; Digital transformation; distributionskanalsstrategi; multikanalsstrategi; digitalt ekosystem; kanalmix;

    Abstract : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. READ MORE

  4. 3. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
    Keywords : industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

    Abstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE

  5. 4. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Irene Grimani; Alfredo Privitello; [2016]
    Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

    Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE

  6. 5. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE