Essays about: "Multichannel"

Showing result 11 - 15 of 59 essays containing the word Multichannel.

1. 11. What is the role of pop-up stores in a multichannel environment?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
   Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

   Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE

3. 12. Point-of-care beta-hydroxybutyrate determination for the management of diabetic ketoacidosis based on flexible laser-induced graphene electrode system

   University essay from Linköpings universitet/Sensor- och aktuatorsystem

   Author : Simon Andersson; [2021]
   Keywords : Biosensor; Hydroxybutyrate; Point-of-care; Electrochemical; Enzyme; HB; HBD; Dehydrogenase; Ketosis; Ketones; Diabetes; Immobilisation; Chitosan; Gluteraldehyde; PVB; NADH; NAD ; eHealth; Toluidine blue; Cyclic Voltammetry; Amperometry; Potentiometry; Electro Chemistry; BSA;

   Abstract : Diabetic ketoacidosis (DKA) is a life-threatening condition that can appear in patients with diabetes. High ketones in the blood lead to acidity of the blood. For DKA diagnosis and management, ketones such as hydroxybutyrate (HB) can be used to quantify the severity of the disease. READ MORE

4. 13. How Covid-19 affected Omnichannel retailing and the use of Showrooming

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Ricardo Mansour; Ronit Hoque; [2021]
   Keywords : Showrooming; Reverse Showrooming. Omni- and Multichannel retailing; Free riding; Effects of showrooming.;

   Abstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE

5. 14. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

   University essay from Göteborgs universitet/Graduate School

   Author : Jacob Tengelin; [2020-07-23]
   Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

   Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

6. 15. The high involvement customer journey: A study on customer motivations for touchpoint choice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Pine; Isabell Weber; [2020]
   Keywords : High involvement; customer journey; motivation; touchpoints; multichannel; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. READ MORE