Essays about: "Multichannel"
Showing result 6 - 10 of 59 essays containing the word Multichannel.
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6. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE
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7. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE
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8. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. READ MORE
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9. The (Mis)alignment between Offline and Online Brand Image
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE
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10. Online Secondary Path Modelling for Spatial Active Noise Control with Arbitrarily Spaced Arrays
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : In this work we explore online secondary path modelling (SPM) in the context of spatial active noise control (ANC). Specifically, we are interested in the reduction of broadband noise over a three-dimensional region, without restrictions on microphone and loudspeaker array placement. READ MORE