Essays about: "Multisided platforms"
Showing result 6 - 6 of 6 essays containing the words Multisided platforms.
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6. Multisided Platforms. How do platform-based ventures in the food delivery industry acquire consumers in the start-up phase and how are these customer acquisition methods perceived by the consumer?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to examine customer acquisition strategies of multisided platforms and consumer perception towards them. It further aims to contribute to current literature by addressing present uncertainty regarding the relationship of customer acquisition and consumer perception. READ MORE